F136 - Don't Be an Online Tool: #winning in the Age of Social Media
Monday, March 4; 3:30 PM - 5:30 PM
Following this course, the attendee should be able to:
- Describe tips and strategies for creating a proactive and professional social media presence for your practice.
- Identify and recognize standards of professionalism and privacy for dermatologists and dermatologic surgeons using social media
- Develop proven strategies for managing misinformation such as negative patient reviews that could negatively impact your practice.
Social media is a powerful force that is shaking up health care on all fronts. Providers are increasingly turning to social media to provide information that will promote patient health. Patients are also using social media to arm themselves with information to manage their own health and that of loved ones.
Using social media tools effectively can provide an invaluable platform for Dermatologists and Dermatologic Surgeons to educate current and attract prospective patients. Additionally, social media offers a platform for patients to rate and review the care they receive.
This session will provide tools for creating and managing your professional social media presence, strategies for dealing with misinformation, and do’s and don’ts of social media.
- Mariwalla, Kavita, MD: Aclaris Therapeutics Inc. – C(Fees); Galderma Argentina, S.A. – SP(Fees); Revance Therapeutics, Inc. – I(Grants/Research Funding); Skinfix, Inc. – C(Fees);
- Polansky, Maxim A, MD: no financial relationships exist with commercial interests.